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Explanation:

The main paragraph highlights the influence of social context and culture in determining individual choices.
Neither the paragraph, nor the idea mention anything about “anti-social behavior”. Eliminate options 1, 2 and 3.
Option 5 is focused more on the individual and does not give the necessary importance to the social aspect of consumption.
Option 4 with “socially visible consumption” concurs with the main paragraph and also the aspect of “consumer identity construction” mentioned in the presented idea.
Hence, the correct answer is option 4.

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