Bhowmik Brothers has only other brands signage in the front of the store, and company X painting on the side wall in the exterior of the store, Company X painting on the side wall in the interior of the store, no POP display of any Company and the goods of Company X is stacked in the front row with other brands. What is the total point Bhowmik Brothers need to accumulate to make them eligible for minimum redemption?
Explanation:
The points earned by Bhowmik Brothers are as follows:
Points for company Signage = – 20
Points for company X wall painting in the exterior of the store = 2.5
Points for company X painting in the interior of the store = 2.5
Points for POP display of company X = 0
Points for stacking of company X goods in the shelves = 10
Thus, total brand building points = – 20 + 2.5 + 2.5 + 0 + 10 = – 5
As Bhowmik Brothers has achieved 75 – 99% of the sales target, it will get 12 points for sales.
Hence total points = –5 + 12 = 7
For minimum redemption, they should have atleast 40 points (for an umbrella).
Therefore, they need 33 more points.
Hence, option (d).
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