Discussion

Explanation:

In the passage we can see that the author mentions that currently there is a rat race where consumers are spoilt for choice. In a situation like this, start-ups which offer fewer products will eventually be the ones to capture the majority of the market by indulging in product extension. Options 1 and 4 are out of context in regards to the passage. Option 3 while being in the correct zone does not talk about the end result of the start-ups and hence is incomplete.

Hence, the correct answer is option 2.

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